Pantheon Recap Trey Mcwilliams

The Pantheon Recap: Trey McWilliams Trey McWilliams was a speaker at the Pantheon conference, held in San Francisco in 2019. He is the CEO of TMAC, a company that provides marketing and branding services to small businesses. During his talk, McWilliams emphasized the importance of personal branding in today's digital age. He believes that every person has a personal brand, whether they realize it or not, and that it's important to take control of that brand and use it to your advantage. McWilliams gave several tips for building a personal brand. One of the most important, he said, is to be authentic. People can spot a fake a mile away, so it's important to be true to yourself and your values. He also stressed the importance of being consistent in your messaging and your visual identity. If your brand is all over the place, people won't know what to make of it. Another key takeaway from McWilliams' talk was the importance of storytelling in branding. People remember stories much more than they remember facts and figures, so it's important to tell a compelling story about yourself and your brand. McWilliams gave the example of a lawyer who had a personal brand centered around being a "legal ninja." This unique and memorable brand helped the lawyer stand out in a crowded field. Overall, McWilliams' talk was a valuable reminder of the importance of personal branding in today's digital world. By taking control of your personal brand and telling a compelling story, you can stand out from the crowd and achieve your goals.

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